Conversations in Management

Plato

                   

The greatest wealth is to live content with little.

 

If you're looking for wisdom, Plato is a pretty good place to start. Founder of the Athenian Academy in 385 BCE, he was the dominant philosopher of his age. Today he continues to rank as one of the most original and influential thinkers in the western tradition. His discussion of permanence and change (best described in the allegory of the cave) resonates as powerfully today as it did 2,400 years ago. For all his originality, however, when it comes to the subject of personal contentment, Plato shared a durable and what's turned out to be an enduring point of view. It seems that throughout recorded history, clever people have been making much the same observation. While hardly the foundation of their thinking, both Socrates—Plato's teacher—and Aristotle—Plato's student—arrived at the same conclusion. Two hundred years earlier, Aesop—of fable writing fame—suggested the same bit of wisdom. A thousand years earlier, King Akhenaton (King Tut's immediate predecessor) had applied some royal brainpower to the conundrum and decided that—you guessed it—contentment trumps envy every time. The Romans picked up the idea after the Greeks with both Lucretius and Horace similarly weighing in on the subject. As centuries progressed other voices echoed the same theme. In the 17th century both Cervantes and Herrick thought the idea noteworthy. It was a natural subject for Ben Franklin's 18th century one-liners. In the 19th century the notorious Countess of Blessington expressed the notion to her salon. As the 20th century dawned, Kahlil Gibran thought the idea worth mentioning and so it goes. The belief that we'll be happiest when satisfied with what we have, has a long and distinguished pedigree.

There is of course some allure (at least for some of us) in the thought of tolerating moderate unhappiness whilst enjoying phenomenal wealth, but with 3400 years of wisdom to the contrary, it's probably not worth indulging the fantasy. And, there's data to support that choice. National surveys indicate that we're generally an optimistic and happy people. According to a recent Gallop Poll, 62% of our fellow citizens are highly satisfied with life. 

If we're satisfied with life in general, it's at the granular level that we often find ourselves in trouble. The harpies of jealousy, envy and greed most often manifest themselves in the small (albeit expensive) corners of our lives. If you doubt it, take a quick trip to the electronics store. Just where do average folks put a 65 inch plasma-screen TV? On that subject, can your eye actually distinguish between a 60Hz and a 120Hz HDTV? How about the difference between a 720p and a 1080i display? Name the product and you'll find a similar story. We rush to buy digital cameras with enough megapixels to print billboard-sized photos and spend hundreds on cell phones that do everything but butter toast. There's no real satisfaction with these acquisitions. The next best thing is always just around the corner and we keep a sharp eye out for it—and for who might have it. It is, after all, a bit galling when someone similarly situated has something a little bit bigger, or a little bit newer or a little bit better.

The ancient wisdom is worth heeding. Happiness, satisfaction and contentment are always preferable to scratching the insatiable itch of desire. Yielding to desire simply means accumulating more stuff that in time we won't remember owning. It keeps us buying until our cars won't fit in the garage and we end up feeding a $23 billion self storage industry. So stop scratching. Consider indulging frugality and being wary of extravagance. Each of us is wealthy in our own right. It's time to enjoy it!

                                                                        —Ebert

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