Conversations in Management
Faced
with mounting debts and flagging sales of his latest book,
Martin Chuzzlewit, 1843 was turning into a bleak year for
Charles Dickens. He needed a hit—something that would
bring in some quick cash and simultaneously restore his luster
with the public. The hit would be A Christmas Carol and
not only would it burnish Dickens’ reputation, but it would
indelibly place a Victorian stamp on the celebration of
Christmas.
More than
an author, Dickens was a social crusader who in novel after
novel drew the public’s attention to the deplorable living
conditions experienced by England’s poor and working classes.
While on a speaking tour in Manchester during the autumn of that
year, he first conceived a story that would dramatize the season
in which, “Want is keenly felt, and Abundance rejoices.”
He was consumed by the idea like a fever for several weeks
before settling down and writing A Christmas Carol in
only seven days. By this time, it was November and his
publishers balked at the idea of issuing the title by Christmas.
Dickens, however, was insistent and agreed to front all the
costs himself. With his deep sense of social responsibility, he
decided to produce a book of the highest quality and sell it at
the lowest possible price. He personally attended to every
detail himself; from the russet binding to the gilt page edges,
to the blue and gold title page. And it was a success. On
December 19, 1843 the book was released to the public and
immediately sold out the first printing of 6,000 copies. Within
a year seven more editions would be printed, though profits
remained small because of high production costs. None-the-less,
Dickens was satisfied and was unrepentant that he had sacrificed
profit for quality.
Unrepentance, of course, was hardly the theme of the book. To
the contrary, the redemption of Scrooge was what the story is
ultimately all about. That may seem odd; because that’s not what
most people remember about A Christmas Carol. And that’s
too bad, because a redeemed Scrooge is a powerful symbol of hope
and optimism for all of us. When he finally awakens and
discovers that it’s Christmas Day, Scrooge immediately sets
about transforming his life. He begins by accepting the
ineffable joy of being alive. He’ll spend a good part of
the day simply being present in the world and celebrating
all that is good. He also quickly begins addressing past
mistakes. He’ll send a turkey to the Cratchit’s who’ll have
already spent a week’s wages on a single, meager holiday dinner.
He’ll visit his nephew Fred—the only soul who ever believed
Scrooge’s redemption was possible—and begin the process of
rebuilding a family. He’ll make a substantial donation to the
poor and promise to provide additional help. And looking ahead,
he’ll save Tiny Tim and, become, “as good a friend, as good a
master, and as good a man, as the good old city knew.”
As one
year ends and another begins, it might be a good idea to adopt
the Scrooge perspective—what’s gone wrong, how can I fix
it and how can I keep it from happening again. Scrooge knew some
would laugh at his transformation and he laughed
it off, because, the message of redemption is that it’s never
too late to make a new start. What better time than now.
Merry Christmas!
—Ebert
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